Spot the difference.

Sales Leader Scenario:

It’s three months out from year’s end & you are a nervous sales leader.  While you are close to hitting your number, it’s no lay-down misère. 

You’ve been leading your team for three years now & inevitably, each November you receive a call from The Director wanting a snapshot of where you think the team will land at the annual selling finish line. 

Using communication as a tool for fostering human connection begins with understanding the current level of conversation engagement.

I like to measure conversation engagement on a continuum to support my planning. It creates a visual scale illustrating where a customer relationship sits in the moment, versus where I’d like to be.

With time, a series of effective interactions is created which slowly develop trust & progress engagement to where buying decisions occur.