Peta Sitcheff logo

Sales
Coaching
& Strategy

Authentic, intentional, sustainable

Welcome

Engineering exceptional sales results


Your sales force is the lifeblood of your organisation. Their performance is critical to your overall business success. But how often do you stop to ask, are we doing enough to support our salespeople and make them exceptional? When your salespeople thrive, so does your bottom line.

Whether you are an individual salesperson seeking to enhance your selling skills or a corporation wanting to improve the effectiveness of your sales team, my coaching vision is to help salespeople of all levels thrive through the development of a personal selling plan that is intentional, authentic and above all, sustainable.

“My holistic coaching approach focuses on you, the individual seller first. Together we will explore and enhance your signature selling style. We develop tailored strategies that will equip you to tackle the highs and lows of a career in sales with confidence and integrity.”
- Peta Sitcheff
“I wholeheartedly believe that with the right guidance, we each have the ability to engineer our exceptional selling selves.”

My Story


Let me introduce myself, I'm Peta Sitcheff and I unashamedly love to sell. In fact, I love it to the point where most of the time, I don't even realise I'm doing it.

My Story


Selling is a passion of mine that has afforded me an extraordinary career spanning over 17 years. I've worked for market leading organisations in a range of industries. Each organisation possessed a strong culture that I could thrive in. Success was recognised, challenges overcome and achievements rewarded, but most importantly for me, those I respected took the time to recognise a job well done.

My career was ticking along beautifully. Then one day that changed. I was so determined to succeed that I failed to recognise I no longer had professional boundaries. Work was 24/7. I was operating robotically, I was exhausted and I was on the edge of a burn out. I pretended everything was OK when in reality, it was far from it.

Fundamentally I still loved what I did, I just didn't love the impact it was having on me anymore. It was completely unsustainable. This moment made me question things. How do I prevent this from happening again to myself or to any high performing salesperson? I knew there must be a better way.

By drawing on my personal experiences, the triumphs and let's face it, a few failures along the way, I've devised a sales coaching practice which acknowledges that every salesperson has a unique operating style. This, along with loyal customer connections and a value based sales strategy, provides the foundation for your selling success.

I believe that practicing sales can and should be deeply rewarding for both you and the business you operate within. And most importantly it must be sustainable.

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Services


Sales Coaching 1 on 1


Coaching is a recognised tool that helps your sales talent maximise their potential and drive results. My coaching sessions are designed to engage, inspire and empower salespeople with the tools required to achieve sustainable selling success.

By enhancing your authentic awareness, I encourage you to appreciate your natural talent as we transform your personal traits into practical selling tools. This will help you navigate your sales career with confidence, integrity & authenticity.

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Packages


Depending on your needs, I offer three core areas of focus or you can select a custom package. In any case, each package is tailored to your own business and your individual needs.

“I guide salespeople on a journey to discover their authentic selling practice and develop a signature selling style.”
  • icon of you waving your hand

    You


    Together we'll identify your inner traits and explore ways to turn them into valuable sales tools. You'll discover the role authenticity plays in your selling practice and develop a framework that sets the foundations for your personal selling style.

    Enquire

    Includes:

    • 4x 1-hour sessions in person, phone or by Skype

    • Unlimited email correspondence throughout your journey

    • Course materials

  • icon of you and customer shaking hands

    Your Customer


    Successful salespeople have one thing in common, the ability to build an emotional connection with their customers quickly. We'll dissect your customer's journey, refine communication skills and devise strategies that will enhance your relationship and drive sales.

    Enquire

    Includes:

    • 4x 1-hour sessions in person, phone or by Skype

    • Unlimited email correspondence throughout your journey

    • Course materials

  • icon of strategy network

    Your Sales Strategy


    Strategise by design not by default. We'll review your existing plans and identify opportunities before creating and crash testing an intentional and targeted sales strategy. Your transformative sales plan will empower you to navigate sales challenges with ease and maximise your business potential.

    Enquire

    Includes:

    • 4x 1-hour sessions in person, phone or by Skype

    • Unlimited email correspondence throughout your journey

    • Course materials

  • icon of pen writing custom package

    Custom


    No set framework, this package is based on individual needs. It is ideal for sales people who have a specific problem to solve or who feel like they are at a crossroads in their career and need clarity on the journey forward.

    Enquire

    Includes:

    • 4x 1-hour sessions in person, phone or by Skype

    • Unlimited email correspondence throughout your journey

    • Course materials

  • Read more about the benefits of sales coaching

    Sales Teams Need More Coaching

    Read

    The Dirty Secret of Effective Sales Coaching

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“Don't underestimate the power of your authentic awareness and the value that brings to your customers.”

Coaching Women


Having worked in male dominated industries myself, I'm particularly passionate about supporting women to succeed in their sales careers. These sessions are designed to engage, empower and provide a confidential environment where scenarios can be discussed and workshopped. Through the use of powerful mindset techniques alongside tested sales strategies we build confidence and tenacity to improve performance for female salespeople.

Includes:

  • 4x 1-hour sessions in person, phone or by Skype

  • Unlimited email correspondence throughout your journey

  • Course materials

Enquire
portrait photo of Peta Sitcheff for coaching women by Prue Aja
sky view from city map Peta Sitcheff's sales preparation

Sales Preparation

For The Medical Device Industry


The medical device industry is driven by continuous innovation and new technologies. If you're looking to carve out a rewarding and lucrative sales career in this dynamic industry, we will arm you with industry insights, ensure you are interview ready and provide support throughout your recruitment journey.

Includes:

  • 2x 1-hour sessions in person, phone or by Skype

  • Unlimited email correspondence throughout your journey

  • Course materials

Enquire

Group Workshops


Your teams coaching journey will reveal unique methods of selling for each person while keeping the company vision and desired team culture top of mind. Your team will not only transform their personal selling power, but also gain an understanding of each other's unique talents to enhance team performance.

These workshops are customised to suit your organisations needs or can be based on the 1:1 sales coaching framework; you and your customer.

Corporate Enquiry
photo of Peta Sitcheff for group workshop by Prue Aja

Contact


Are you ready to discover how a confident and authentic sales strategy can transform how you sell?

I'd love to hear from you. Send me your career questions, comments and coaching enquiries. I personally answer every email that comes in. Alternatively, book a free 15-minute call with me to talk about how your career is going and how I might be able to help you.

E
peta@petasitcheff.com

Book your free 15-minute call

Book

Or contact Peta via email

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