Using communication as a tool for fostering human connection begins with understanding the current level of conversation engagement.

I like to measure conversation engagement on a continuum to support my planning. It creates a visual scale illustrating where a customer relationship sits in the moment, versus where I’d like to be.

With time, a series of effective interactions is created which slowly develop trust & progress engagement to where buying decisions occur.

Even back in the eighteenth century, Barbe-Nicole knew what she didn’t know. She had the courage to embrace it. Regardless of what judgemental bystanders thought or said.

Her gritty nature didn’t give a damn.