Peta’s lived burnout experience as a sales professional & commitment to helping others is her driving motivation for championing sustainable sales performance.

Creator Peta Sitcheff developed her approach to sustainable selling, Momentum Mindset, following a successful twenty-five-year career as a sales professional & leader in the competitive world of medical device sales.

Her experience with acute burnout in 2017 was her impetus for questioning traditional sales and high-performance models, and for developing an approach to relationship-based selling focused on sustainable human and commercial performance.

Her caveat? Whatever she created had to support and enhance well-being in both corporate and customer workplaces.

Today, Peta has her own sales training business teaching sustainable selling. She works with organisations, small business owners and individual sales professionals in supporting them with growing their business, developing selling capability, and instilling self-care skills required to minimise burnout in customer and corporate workplaces.

My Beautiful Mess – living through burnout and rediscovering me, is Peta’s self-published memoir.  Many of its customer stories are the contextual backbone for each Momentum Mindset module. 

A volunteer speaker with Beyond Blue, Peta is determined to improve workplace wellbeing, raise awareness of anxiety amongst professionals and minimise the risk of burnout. 

Today, she is based in Melbourne, and mother of Mr 18!