2025 Team Sales Training Solutions

Developing Exceptional Sales Performance without the Well-Being Toll

Based on her most popular course topics, Peta has designed four Momentum Mindset team masterclasses for 2025:

1. Know yourself. Check yourself. Look after yourself.

2. Beyond the Small Talk

3. Accelerating Customer Trust

4. Overservicing & Underselling: Avoid the Blindspot

See description and learning outcomes of each listed below.

Team Masterclasses

  • “Peta has a wealth of skills & knowledge in building strong relationships & optimising sales effectiveness. Her clear & easily digestible philosophies leading to vastly improved customer pathways & successful collaboration for my business.”

    - Equity Partner, Kieser Australia

  • "Working with Peta enabled me to get clarity on my brand & move forward with a streamlined focus.  I would highly recommend Peta's services to transform your brand & ignite its full potential."

    - Lyndall Mitchell, Coaching client, Founder of Aurora Spa & Bathhouse, ASPAR, Author & wellness coach

  • "We were looking for a new approach with a strong focus on customer engagement in a purpose & values driven framework.  Peta took the time to learn our business & truly understand our sales team & their challenges. Her approach has been transformative, & has provided a common yet highly adaptable sales strategy."

    - Gavin Fox-Smith, CEO, Omnigon Care Solutions, Team services client - Masterclass & coaching 

Know Yourself. Check Yourself. Look After Yourself.

Topic One

Peta’s story of living through acute burnout is well documented through her book My Beautiful Mess and her volunteer work as a speaker with Beyond Blue, Australia’s most widely recognised and visited mental health organisation.

In response to her most frequently asked audience question, “How do you live life differently today?” Peta has created this bespoke Masterclass. In this masterclass, Peta shares her personal insights and governing principles for thriving both personally and professionally in life.

  • The tools and strategies Peta shares with participants are unique. Their design and refinement an ongoing process. Each a product of her relentless research into contemporary neuroscience, and learnings from reading 140+ personal and professional development books over the past four years. (the full reading list available at www.petasitcheff.com)

    An energetic speaker, participants leave Peta’s workshops feeling inspired and empowered with their own motivation and well-being choices.

    They will have a stronger under understanding of the signs and symptoms of burnout, and a tool box of practical strategies tailored uniquely to them. Each able to be easily applied to their daily life.

  • 1. Outline the role of personal values and their benefits in daily decision making and self-motivation

    2. Learn the importance of personal boundaries and their role in preventing burnout and building trust with others

    3. Apply a three step process for setting and to overcome the fear of setting personal boundaries

    4. Define your personal impact statement

    5. Outline three practical actions for bringing your personal impact to life and strengthening self connection

  • Personal values

    Personal boundaries

    Personal impact statement

Beyond the Small Talk

Topic Two

Customers are experts at deflection and often well-rehearsed in their responses to a sales professional’s questions.

Their smoke screens are as unproductive as they are frustrating, preventing meaningful conversation and resulting in stagnancy.

Delving beneath superficial conversation layers is possible, when armed with the right strategies.

  • Support your team in building intentional communication habits and improving the effectiveness of their conversations through this masterclass.

    Participants will leave with a tool box of practical communication tools designed to:

    • foster a growth mindset

    • strengthen customer connection through conversation

    • uncover constructive information to support future decision-making and keep momentum flowing

  • 1. Learn a simple diagnostic tool to identify the conversation you need to have to progress your customer’s decision-making

    2. Outline different question types and identify when to apply them in conversation

    3. Apply questioning strategies to identify your customer’s values and beliefs

    4. Outline communication techniques facilitating emotional engagement

  • Planning with questions

    Fear setting

    Conversation diagnostic tool

    Question banks

Accelerating Customer Trust

Topic Three

Sustaining motivation throughout a selling year is challenging. Especially when the road to your sales target is a steep climb.

Keeping your sales team focused on what is within their control, taps them into their motivational energy source. In this case, their efforts towards strengthening customer trust.

  • In this masterclass, your team will be introduced to Peta’s selling philosophy.

    We grow business and sustain performance, when we focus on growing human connection, with ourselves and our customer.

    Supported by contemporary neuroscience, it’s designed and proven to; sustain intrinsic motivation, foster customer connection and deliver sales growth through strengthened customer advocate relationships. *

    The aim of this Masterclass is to support your team’s:

    • Understanding of the benefit of focusing on building customer trust

    • Awareness of the hidden, and often overlooked opportunities to strengthen customer trust

    • Ability to navigate contentious customer issues to preserve trust

    * Kieser Australia Case Study (2024)

  • 1.Design your customer experience reflecting trusted behaviours

    2. Learn a simple tool to assess “trust health” of a customer relationship

    3. Outline an approach to customer conversations prioritising trust

    4. Identify three conversation “trust disruptors” and learn strategies to mitigate their risk to developing customer relationships

  • Lead with your Legacy

    Trust equation

Topic Four

Avoid the Blindspot: Over-servicing and Under-selling

It is easy for your team to hide behind the guise of service. To fill their diary, keep busy and think that is enough to grow their business.

The reality is it’s not. It creates risk, lulling them into a false sense of security that they’re doing enough to keep their customer engaged, and competitors at bay.

  • Customer service and customer engagement are growth strategies. Both equally important, yet entirely independent of each other.

    One trades in value, while the other trades in dollars.

    Top sales performers understand this difference, along with when to prioritise one strategy over the other to drive sales growth.

    Your team will leave this masterclass with a toolbox of innovative strategies, designed to give them a competitive edge in their markets.

  • 1. Differentiate between customer service and customer engagement

    2. Recognise when to apply one growth strategy over the other with specific customer examples

    3. Identify what “value” means to your customer

    4. Identify your customer’s “engagement” mindset using our unique tool

    5. Create a customer service audit framework for your customer base

  • Customer engagement framework

    Customer service audit

    Value based proposition catalogues

2025 Team Sales Training Solutions  

Team Masterclasses

Each of the four topics can be delivered in different formats to cater for all levels of investment:

Booking and Preparation Process

To discuss your team’s specific needs or to request a quotation, please email

peta@petasitcheff.com

1. Contact Peta

Book a call with Peta here to learn more and discuss your request or Submit your expression of interest form below including proposed service delivery dates

2. Accept quotation

Your date will be held once written acceptance of your quotation has been received

3. Pay deposit

Your date will be secured upon payment of 50% deposit and receipt of signed terms

4. Research and preparation

Peta will be in touch to coordinate a time to learn more about your team and business needs

5. Final confirmation

Final program outline sent one week prior to service delivery

6. Full payment

Payment to be received in full prior to service delivery