Redefining sales for sustainable human performance begins with a foundation of well-being.

When I started sales coaching in 2018 I had no idea what was ahead.

My sales career had served me incredibly well, and upon reflection, provided a masterclass in human connection. I knew I wanted to give back in a meaningful way, and that started with addressing some of the mental challenges that used to set my emotions on fire and squash my confidence.

Some might sound familiar to you:

The feeling of being an inconvenience

The ickiness factor of asking for business

The sense of having no direction or idea of what I was doing

Lacking confidence in asserting boundaries with customers

And the big one, feeling like I was enough, especially when I didn’t hit my target

  • Five years ago, I was handed a unique sales leadership opportunity along with a blank canvas and a safe space to create, make mistakes, and learn.

    Without it, I’d not be able to share with you what is now Momentum Mindset.

    It’s the solution for relationship-based selling I wish I’d had at the start of my career.

    Hopefully, you can make it the beginning of yours.

    Let’s chat. P x

Momentum Mindset is an approach to relationship-based selling designed to build sustained human performance and deliver commercial success.

A growth formula is based on the philosophy:

We grow business and sustain performance when we focus on growing human connection, with ourselves and our customers.

The founding principles:

1. Sustained performance requires a strong foundation of well-being

2. Customer experience is a trust accelerator

3. Strategic customer engagement is the path to a collaborative partnership and customer advocacy

4. Communication must be aligned with the customer’s buying mindset

Who it supports

Solo sales professionals

investing in professional development

that their company doesn’t provide

Organisations

looking to instil a foundation of

well-being and communication skills

specific to customer-facing roles.

Business owners

looking for direction and frameworks

for customer engagement learning and development

Team leaders

looking for inspiration,

enhanced team engagement

and a relationship building toolkit

with a competitive edge

Executives

looking for tailored solutions

designed to meet their content and

service delivery needs.

A preview of some of Momentum Mindset’s bespoke lessons:

Each lesson has been:

  • Developed and designed in-house

  • Based on over 25 years selling experience

  • Created to fulfil coaching client need

  • Aligns with well-being principles

  • Contains modern psychology tools re-purposed for the selling environment

How can I access the content library?

  • The complete content library is available in the Momentum Mindset Sales Mastery course

  • Relevant content is handpicked by coaches for individual and team coaching packages

  • Relevant content forms the basis of tailored training solutions

  • Content licenses are available for purchase

July

Next Course Intake

Apply Now

Packages

Momentum Mindset Sales Mastery Course

The Momentum Mindset Sales Mastery course is our premium offering, unlocking the full Momentum Mindset toolkit.

A six-month online course with individual or team coaching support for accelerated growth, including:

  • Well-being tools

  • Customer connection tools

  • Communication tools

    • 6 months online course content

    • 60 minute 1:1 kick off coaching session

    • 20+ e-lessons (fortnightly drops)

    • Professionally designed workbooks

    • Instructional videos

    • x4 60 minute group or individual coaching sessions for accountability

    • Welcome pack: A Momentum Mindset Journal + copy of My Beautiful Mess by Peta Sitcheff

    • Six e-lessons (weekly)

    • Instructional videos

    • 30-minute kick-off coaching session (virtual)

    • 30-minute mid-way check in session (virtual)

    • 30-minute sign-off session (virtual)

    • Welcome pack

    Option to add-on remaining modules available at mini-course completion.

Well-Sell Package

We recognise the nuanced wellbeing challenges that accompany the sales role.

In this six week short course, you will learn the foundational well-being skills that enable you to practice a self-care mindset in corporate and customer workplaces with confidence.

Also Available:

Individual Coaching Packages

For sales professionals or small business owners who need clarity on how to grow their sales.

Team Masterclasses

Solutions for Team Leaders who want to engage their sales team for sustainable long-term growth, without a well-being toll.

  • “Working with Peta has provided me with so much clarity around my own actions and also how I can positively impact the relationships I have with my customers.   To have her expertise as a mentor has been invaluable and not something available to me by sales or training managers in corporate organisations.”

    - Amanda

  • "Momentum Mindset provides a complete journey challenging you to look within and gain a greater understanding of yourself, before then giving you the tools to; create relationships with aligned customers and maintain consistent growth of those relationships. It has changed the way I view business development and relationship management."

    Dylan E.  

    Kieser, Regional Partnership Leader

  • "Peta brings a wealth of experience & a refreshing take on sales professional development - through tailored approaches to client engagement and more importantly, human connection. Momentum Mindset's focus on building genuine and long-term relationships through trust, truly understanding a client's values and needs, differentiating between client engagement and service, and enhancing communication skills sets it apart from any other leadership course I've completed."

    Prav P. 

    Kieser, Regional Partnership Leader 

  • "Peta has a wealth of skills & knowledge when it comes to building strong relationships and optimising sales effectiveness. Peta is an outstanding coach and motivator and her clear and easily digestible philosophies have led to vastly improved referral partnerships and successful collaboration for my business"

    Kieser, Equity Partner 

peta sitcheff headshot

Still have questions?

I’d love to hear from you.

Momentum Mindset supports Beyond Blue

Peta is a member of Beyond Blue’s speakers program and is committed to developing sustainable professional practices that minimise burnout risk amongst professionals.

Along with her volunteer speaking, an annual donation based on Momentum Mindset sales will be made in December 2025 to support Beyond Blue’s 24/7 Support Service.

“Peta's statements "What's the impact you want to make? This keeps you connected to your values" and "If I let myself run on empty, I need to understand there are going to be consequences". This makes me think about how I can make my own wellbeing plan more meaningful. Peta was so relatable when she spoke about what Anxiety really looks and feels like.”

-Speaking Testimonial, Beyond Blue staff member