Welcome to the concept of sustainable selling. An approach to sales that reduces emotional churn, increases confidence and minimises burnout risk, while simultaneously driving commercial results.
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Team Masterclasses
2025 Team Sales Training Solutions
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Momentum Mindset
Online training solutions & course content access
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Individual & Team Coaching
A tailored coaching experience.
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Keynote Speaking
Designed to start conversations about mental health in the workplace.
An admired commercial leader with over 25 years sales & leadership experience, Peta is renowned for embedding confidence and capability within sales teams, & driving exceptional results. Always, with their well-being front of mind.
Today she works with sales teams, small business owners and sales professionals of all levels of experience to:
Develop a sustainable selling foundation that reduces emotional churn and builds capability while simultaneously driving commercial results
Bring courage, confidence and capability to the sales process for those who find the process uncomfortable
Practically apply 20+ selling tools designed to strengthen customer trust and reignite stagnate relationships
Empower sales leaders to autonomously apply the Momentum Mindset toolkit to support their teams in overcoming daily selling & customer challenges
“Peta has a wealth of skills & knowledge in building strong relationships & optimising sales effectiveness. Her clear & easily digestible philosophies leading to vastly improved customer pathways & successful collaboration for my business.”
- Equity Partner, Kieser Australia
What’s Peta’s organisational impact?
Here’s a snapshot of a recently completed, five year project with Kieser Australia:
Created a new diverse career path for tenured clinicians leading to enhanced engagement
Appointed & developed a national sales team, with no previous sales experience, of over 50 members.
Grew medical referrals from 700 to over 10,000 per annum
Grew number of referring medical partners from 340 to 2900
Free Tool: Understanding Your Customer Question Bank
Thinking of registering for Momentum Mindset? Treat yourself to a sample & download our free tool.
Understanding our customer goes well beyond knowing their choice in products or services. Download this free tool designed to test your customer knowledge. Any gaps you identify become information to gather as a part of your value discovery process.
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Book
My Beautiful Mess ‘Living Through Burnout and Rediscovering Me’ by Peta Sitcheff
Stationery
Unique items to amplify your effectiveness in your next meeting
Testimonials
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“Hard-hitting and thought-provoking and so relevant to the legal industry as well as the medical device industry. So important to encourage us all to reach out if we are struggling, or to anyone around us who may be struggling.”
- Medibank, on BeyondBlue Speaking event
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"Peta's real-world experiences and coaching have helped guide my career, improve my self-confidence, enhance customer engagement, and help me make effective leadership decisions. Peta's worksheets and analogies have been valuable, allowing me to think differently and approach challenges bravely."
- Hisney N, Coaching client
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“Peta was a real support when I engaged her as a coach during my career transition. She really empowered me to take the next steps & it felt like having a super support team on my side."
-Tara Sharma, Coaching Client
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“Your words have inspired me to work harder to create an environment for my team that allows them to flourish as whole people & not continually sacrifice their personal time & time with their families in the name of work.”
-Regional Sales Leader, Medical Device Industry
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"My Beautiful Mess is honest, earnest & refreshing. An incredibly brave look behind the corporate cloak. Thank you kindly for sharing & for the incredible value you have added to our team over the last few years. Our organisation is far better off having been under your care."
- Brett Long, CEO Kieser, Consulting Client
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"Working with Peta enabled me to get clarity on my brand & move forward with a streamlined focus. I would highly recommend Peta's services to transform your brand & ignite its full potential."
- Lyndall Mitchell, Coaching client, Founder of Aurora Spa & Bathhouse, ASPAR, Author & wellness coach
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"We were looking for a new approach with a strong focus on customer engagement in a purpose & values driven framework. Peta took the time to learn our business & truly understand our sales team & their challenges. Her approach has been transformative, & has provided a common yet highly adaptable sales strategy."
- Gavin Fox-Smith, CEO, Omnigon Care Solutions, Team services client - Masterclass & coaching
