Peta builds & develops sales teams to deliver exceptional growth without the well-being toll.

  • Team Masterclasses

    2025 Team Sales Training Solutions

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  • Momentum Mindset

    Developing exceptional sales performance without well-being toll

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  • Individual & Team Coaching

    A tailored coaching experience.

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  • Keynote Speaking

    Designed to start conversations about mental health in the workplace.

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An admired commercial leader with over 25 years selling experience, Peta Sitcheff is renowned for embedding confidence in sales teams & delivering exceptional results.

As a consultant, she selects projects based on where her unique approach can have the greatest impact.

Her strength?

Supporting organisations through periods of rapid growth by:

  1. Creating market shifting strategy leveraging the entire breadth of an organisation to create innovative value propositions

  2. Developing highly performing sales teams using relevant, evidence-based tools & strategies from her Momentum Mindset course

  3. Introducing sustainable working habits for sales teams designed to deliver commercial results without the well-being toll

“Peta has a wealth of skills & knowledge in building strong relationships & optimising sales effectiveness. Her clear & easily digestible philosophies leading to vastly improved customer pathways & successful collaboration for my business.”

- Equity Partner, Kieser Australia

What’s Peta’s organisational impact?

Here’s a snapshot of a recently completed, five year project with Kieser Australia:

  1. Created a new diverse career path for tenured clinicians leading to enhanced engagement

  2. Appointed & developed a national sales team, with no previous sales experience, of over 50 members.  

  3. Grew medical referrals from 700 to over 10,000 per annum

  4. Grew number of referring medical partners from 340 to 2900

Free Tool: Understanding Your Customer Question Bank

Thinking of registering for Momentum Mindset? Treat yourself to a sample & download our free tool.

Understanding our customer goes well beyond knowing their choice in products or services. Download this free tool designed to test your customer knowledge. Any gaps you identify become information to gather as a part of your value discovery process.

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Book

My Beautiful Mess ‘Living Through Burnout and Rediscovering Me’ by Peta Sitcheff

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Stationery

Stationery

Unique items to amplify your effectiveness in your next meeting

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Testimonials

  • “Hard-hitting and thought-provoking and so relevant to the legal industry as well as the medical device industry. So important to encourage us all to reach out if we are struggling, or to anyone around us who may be struggling.”

    - Medibank, on BeyondBlue Speaking event

  • "Peta's real-world experiences and coaching have helped guide my career, improve my self-confidence, enhance customer engagement, and help me make effective leadership decisions. Peta's worksheets and analogies have been valuable, allowing me to think differently and approach challenges bravely."

    - Hisney N, Coaching client

  • “Peta was a real support when I engaged her as a coach during my career transition. She really empowered me to take the next steps & it felt like having a super support team on my side."

    -Tara Sharma

  • “Your words have inspired me to work harder to create an environment for my team that allows them to flourish as whole people & not continually sacrifice their personal time & time with their families in the name of work.”

    -Regional Sales Leader, Medical Device Industry

  • "My Beautiful Mess is honest, earnest & refreshing. An incredibly brave look behind the corporate cloak. Thank you kindly for sharing & for the incredible value you have added to our team over the last few years. Our organisation is far better off having been under your care."

    - Brett Long, CEO Kieser, Consulting Client

  • "Working with Peta enabled me to get clarity on my brand & move forward with a streamlined focus.  I would highly recommend Peta's services to transform your brand & ignite its full potential."

    - Lyndall Mitchell, Coaching client, Founder of Aurora Spa & Bathhouse, ASPAR, Author & wellness coach

  • "We were looking for a new approach with a strong focus on customer engagement in a purpose & values driven framework.  Peta took the time to learn our business & truly understand our sales team & their challenges. Her approach has been transformative, & has provided a common yet highly adaptable sales strategy."

    - Gavin Fox-Smith, CEO, Omnigon Care Solutions, Team services client - Masterclass & coaching