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Join my reading journey!

I’m a mad non-fiction reader. It’s a part of my mental fitness regime & has unwittingly become integral to my business too. You see, I repurpose the concepts I read into actionable tools for sales professionals to support them in growing business & overcoming daily customer challenges.

I’m on a mission to grow the concept of sustainable selling & minimise burnout risk.

Follow my 2025 reading challenge over on Instagram @petasitcheff

Check out my previous reading lists over on the blog.

Reach Out to Peta

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Conversation is our most powerful means of connection.

This book is a toolbox of communication treasures to support connection through conversation & to gather conversation momentum.

It also outlines behaviours which are corrosive to connecti

Too beautiful not to post. Unfiltered inspiration on a Tuesday 💛

#autumn #autumndays🍁🍂

Somewhere in my forties I swapped @netaporter for @bunnings 🔨

Bloody love this joint. Spending today birthing the next DIY.

To my manchild, love you buddy more than you know. 💛

To my mum, thank you @theasitcheff for loving me unconditionally.

I’m really struggling at the moment.

It feels like there is so much change & I can’t keep up. The noise hurts my head and I simply shut down.

The question I keep coming back to, how do I remain relevant?

@andreaclarke.co book is

Time to reintroduce myself, it's been a while!

I'm Peta. I build, develop and lead sales teams, but I'm no ordinary sales coach or trainer and here's why:

💫 Your well-being and your team's well-being is my priority.

💫 Sustained human performanc

Moody nights. 🌅

#thinkingtime #inspiration #presence #sunsets_oftheworld

Finding courage in the workplace.

I coach so many people trying to gain clarity on their future pathway, & once that’s determined, to then find the courage to pursue it.

This book is crammed with insights following the author’s ex

Finding the right amount of reflection.

Promoting the right amount of learning.

Then moving the heck forward.

Progress not perfection. One step at a time. 💛

#progress #lifelonglearner #autumngarden #founder #startup #salescoach #readysetgo #l

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© 2024 Peta Sitcheff, All rights reserved. Book cover design & website by Hannah Sutton. Photographs of Peta by Prue Aja. Background photos by Unsplash.