I’m a mad non-fiction reader. It’s a part of my mental fitness regime & has unwittingly become integral to my business too. You see, I repurpose the concepts I read into actionable tools for sales professionals to support them in growing business & overcoming daily customer challenges.

I’m on a mission to grow the concept of sustainable selling & minimise burnout risk.

Follow my 2025 reading challenge over on Instagram @petasitcheff

Check out my previous reading lists over on the blog.

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Guess who turned five today? 🎂

It’s hard to believe it’s been five years since I released My Beautiful Mess into the world.

None of it went according to plan. Covid got in the way.

There was no launch. Public speaking happened ye

Closing out the best summer in a place that finally feels like home. 💛

#countrylife #happiestplaceonearth #feelingnostalgic❤️

A great day speaking for @beyondblueofficial today at @alexanderspencercpa

I always love the Q&A that follows, and the team members who step forward to bravely share their own experiences.

It’s like a domino effect.

You share yours.

💡How can an organisation measure well-being, & why is this important?

💡As a business owner, how do you create an environment that fosters well-being?

💡Where does an organisation’s responsibility stop and an employees start?

💡As a b

Absolute perfection. My happy place. My oxygen. Much needed today.

#mentalhealth #beachinspo #beachcomber

Is there any better way to end the day? 💛

#mygarden #lovemyplants #breathe

Happy bees … 🐝 💛🥰

#countrylife #happiness #bees

As a mental health speaker, I remember feeling particularly nervous before this @beyondblueofficial talk.

“It’s the Australian Submarine Agency for the love of god!” I remember thinking.

The environment felt foreign. Once I got

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